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Our Why

At some point, every founder realizes:
The business is growing, but it can’t grow like this.

Everything still runs through them. Systems are patched together. The team’s busy, not aligned. And scaling feels like adding pressure—not progress. That’s why Intuitive CEO exists.

We partner with founders at this inflection point—when what got them here won’t get them to their next level. We bring the structure, clarity, and operating support needed to grow a business that works—with or without you at the center.

Whether you're scaling toward hyper-growth, preparing to exit, or building a legacy far bigger than yourself—you don’t have to do it alone.

We Live by What We Build

These are the principles that shape how we lead, build, and scale—and guide every founder we partner with on their path to becoming an Intuitive CEO.

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Operational Excellence:

We build high-integrity infrastructure that drives performance, profitability, and scale. Not just systems—but systems that work.

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Value-Driven Growth:

Every move we make ties back to increasing enterprise value—whether it’s higher EBITDA, smoother ops, or positioning you for a strategic exit or raise.

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Data Driven:

We cut through emotion and guesswork with real-time data, dashboards, and decisions you can lead with—not react to.

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Founder-Centric Strategy:

Your vision and soul of the business sets the tone. We help you scale it without burning out, checking out, or becoming the bottleneck.

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Radical Transparency:

We show you what’s working, what’s not, and why. No vague strategy decks—just clarity, direction, and a compass you can act on.

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True Partnership:

We’re not outsiders—We take ownership, lead alongside you, and help you build a business thats built to last.

Meet Our Founder

Intuitive CEO was founded by Sabrina Guler, a 2x founder who built and scaled a $100M business from the ground up.

After years of building fast-growth companies, Sabrina realized the real work wasn’t just scaling—it was creating businesses that actually support the founder.

We help founders build aligned infrastructure, high-leverage partnerships, and long-term strategies that create real enterprise value—without losing themselves in the process.

This is for the founders who are ready to scale differently, exit intentionally, or evolve into what’s next.

FAQs from founders just like you.

We’ve partnered with dozens of founders to scale sustainably. Here’s what they ask before we get into the trenches.